This is a guest post by the team of OnlineMBA.com
When first released in 2012, the latest iPad sold at a rate of 694 iPads per minute during the first 72 hours. Apple has built a devoted following willing to wait in the rain for new iPhones and iPads because of their exceptional product design. Here are 5 rules for designing from the men behind Apple’s biggest design decisions.
- “For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through,” said Steve Jobs, late CEO and co-founder of Apple Inc. when referring to the design of Apple products. Rule #1 – Don’t skimp on sections of design just because they aren’t in the customer’s main line of sight – high quality design is all encompassing.
- Referring to what design is, Jobs said, “If you dig deeper, it’s really how it works.” Rule #2 – Every employee in a company must truly understand what the product they’re building is, how it works, and how it will benefit customers or society in order to get the design just right.
- When asked what makes a good designer, Jonathon Ive, Senior VP of industrial design at Apple Inc., says, “It is so important to be light on your feet, inquisitive, and interested in being wrong.” Rule #3 – Good design is produced by people who are motivated by failures and optimistic about change.
- One of Steve Job’s most well-known mantras was “focus and simplicity.” Rule #4 – It’s harder to design something that’s simply beautiful, than it is to just stuff a product full of bells and whistles – but the market place is looking for clean, flawless, and operational design.
- “Our products are tools and we don’t want design to get in the way,” says Jonathon Ive. Rule #5 – Product design isn’t meant to stick out like a sore thumb, but rather seamlessly integrate with a high quality product people come to recognize as an extension of themselves.