The search giant have been enjoying continuous positive views and energy in the last decade, the webmasters loved it, the geeks loved it, the users loved it, there company growth was boosted by the warm and fuzzy feelings the public had about it.
Lately it seams that the public started having a less fuzzy feeling about Google, and the search engine taking more steps towards the traditional company behavior – and will probably soon become just another Microsoft.
Here’s some of the events that clearly can be considered turning points in Google’s reach:
1- No more Free Apps for businesses: less businesses will have fuzzy feeling about the search company in the future, and bad influence on Adwords growth that rely mainly on mailing businesses with coupons to get them hooked.
2- Google war with China : by shutting down it’s operations in mainland China, the search dictator is only alienating the huge population of china, which is primordial to further growth.
3-Google news aggregating business under fire in Germany, Brazil, France, Belgium and more countries might follow,partially removing the carpet from under the company influence on news and journalism.
4- Google Tax avoidance strategies, have established a no way feeling amongst users alienating them further, and this after it was discovered that Google funneled approximately $10bn of revenues from international subsidiaries into a Bermuda shell company, Bermuda doesn’t have a corporate income tax, Google cut its overall tax rate almost in half. The amount moved to Bermuda is equivalent to about 80 percent of Google’s total pretax profit in 2011.