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in Social - 21 Dec, 2012
by Tech Journalist - no comments
Youtube celebrate it’s most viral video with a dancing gif – Gangnam style analysis

 

Youtube is celebrating the most successful viral video ever,  PSY – GANGNAM STYLE (강남스타일) M/V  1 billion’s views with a custom gif showing a dancing PSY, the gif is displayed just next to the number of views – to the left (as shown in picture below).

psy gangnam style

 

 

 

 

 

The video, Published on Jul 15, 2012, became viral, it took the number 1 spot from Justin Bieber’s  song “Baby” in November,

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

the graph above shows, the increasing viral reach of the video and the direct relation between the video virality and some major influencing stages:

1 Earliest notable reaction video by K-pop fans Katie and Mindy Anderson, uploaded to YouTube on July 18, 2012
2 Earliest notable parody by K-pop bloggers Simon and Martina Stawski, uploaded on July 23
3a Shared on the social news website Reddit, July 28
3b Earliest celebrity comment by Robbie Williams on his personal blog, July 28
3c Featured in the foreign tabloid newspaper Ilta-Sanomat, in Finland, July 28
4 First celebrity tweet by T-Pain, July 29  (other celebrities including Britney Spears, Tom Cruise, Joseph Gordon-Levitt,William Gibson,and the United Nations, who have either commented about or shared the video with their fans via Twitter.)
5 Picked up by Neetzan Zimmerman from the social blog Gawker, July 30
6 Picked up by the British political commentator Andrew Sullivan, who blogs about the video on The Daily Beast, August 1
7 Featured in CNN International and The Wall Street Journal, August 3
8 Nelly Furtado performs “Gangnam Style” at her concert in the Philippines, August 16
9 Psy performs “Gangnam Style” at Dodger Stadium, August 20. This marks his first public appearance in the United States
10 Katy Perry shares the “Gangnam Style” music video with her 25 million followers on Twitter, August 21
11 PSY appears on VH1 with Carrie Keagan and Jason Dundas, August 22. his first appearance in a US television show

 

There have been a lot of memes around the video,in almost every language (here’s some of most famous):








 

 

The Viral Music Video led to the creation of hundreds of Flash Mobs:

Top 5 “Gangnam Style” flash mobs with most participants:

October 6, 2012 Seoul South Korea 15,000
October 14, 2012 Makassar, South Sulawesi Indonesia 12,000
October 21, 2012 Piazza del Duomo, Milan Italy 20,000
November 5, 2012 Jardins du Trocadéro, Paris France 20,000
November 10, 2012 Piazza del Popolo, Rome Italy 15,000

 

There was even a prediction falsely attributed to Nostradamus saying:

“From the calm morning, the end will come
When of the dancing horse
the number of circles will be 9.”

Many websites fell for this prank, including the famous  techcrunch.com and huffingtonpost.co.uk!

Check this guest blog for more Analysis of the viral marketing strategies used in this video

Further Analysis provided by Google:
Fan tributes to Gangnam Style are now being viewed 20 million times every single day.
“Gangnam Style” was YouTube’s top rising search of 2012 and on October 6th, we saw more than five million searches for “gangnam style” in a single day.
Perhaps what’s most impressive about this feat is that it took just over five months to happen. To give this milestone some context, here’s a chart of Gangnam Style’s rise to popularity versus Justin Bieber’s “Baby,” the video that previously held the most-watched video title:

 

 

 

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