The owners of Lumia 900 and Lumia 710 smartphones will be able to listen to streaming music from more than 150 existing playlists, or create their own lists using a directory service with millions of products available. In addition, the Nokia Music playlists will be available to users of Lumias and in an offline mode.
The new service will function without any advertising, nor registration or subscription. Owners of the Lumia 900 and Lumia 710 can download the Nokia Music application for free from the Nokia Store.
“The USA is the most vibrant and competitive digital music market in the world—by a wide margin,” said Nokia’s vice president of entertainment Jyrki Rosenberg. “We have worked extra hard to ensure our service meets the expectations of the demanding, active and inspired music fans in the USA. I would like to challenge everyone to try Nokia Music and see just how easy and enjoyable the service is to use.”
However, he didn’t say anything about the future plans of launching the service in other countries. It might depend on the results of this experiment.
Nokia began to develop a series of Lumia smartphones on Windows Phone mobile platform after signing a strategically important partnership contract with Microsoft. The Lumia 800 and Lumia 710 devices were presented in October 2011, and the Lumia 900 and Lumia 610 were announced in January 2012.
With the help of MS, Nokia hope to restore its position in the mobile market especially the smartphone market; however the sales of the gadgets didn’t come up to expectations. According to analysts at IDC, in the second quarter of this year, Nokia has held only a 6.6% share in mobile phone sales. The launch of a free music service can theoretically be an additional competitive advantage in the eyes of Nokia smartphone customers.
As expected, Microsoft Nokia introduced its first smartphone based on the operating system Windows Phone 8. The new flagship smartphone, which is called Lumia 920, has a 4.5-inch display, dual-core processor with a frequency of 1.5 GHz, 32 GB of memory to store data, a camera with a PureView technology and charger that does not requires a connection to your phone via cable. Surely, Nokia Music is available for Lumia 920 as well.
This is a guest post written by Katherine from Intellectsoft, an advanced iOS development company. Katherine is a big fan of mobile technologies and all new gadgets . follow us on Twitter @Intellectsoft