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in Google - 02 Sep, 2012
by Tech Journalist - no comments
Google TV ads sales project terminated

Google TV ads sales project terminated after 5 years,

Google decided to sell TV ads using auctions and algorithms in 2007,

but it was hard for Google to find enough inventory to make an automated system viable.

Google VP Shirshir Mehrotra  anounced in a blog post , that the company is throwing in the towel on traditional TV advertising and refocusing its resources on digital video.