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in Hot Topics - 21 Jul, 2012
by Sarah - no comments
Google acquires Mac email vendor Sparrow

Sparrow + Google

Startup company Sparrow, a successful developer of an iOS mail client of the same name, has been acquired by Google.

 

Sparrow was reportedly acquired for under $25 million without a bidding war, though the exact amount and terms of the deal are not disclosed.

 

The provider of a desktop-based email software that has gained a large following of Mac users, Sparrow will be working with Google’s Gmail team. This move seems to be a perfect fit, as Google has been unable to create a well-designed native iOS mail client.

 

Google’s acquisition of Sparrow is in a bid to create a more polished, user-friendly experience of Gmail. With Sparrow, Google can engage their team to build a strong iOS client that improves users’ experience of Gmail. Google is also open to developing native Gmail softwares “for platforms beyond iOS and Android,” according to sources from The Verge.

 

On the other hand, Google’s acquisition will give the Sparrow team resources “to accomplish a bigger vision,” as Sparrow’s CEO Dom Leca wrote on their website.

 

What does this move mean for existing Sparrow users? As Dom Leca stated in an email to Sparrow’s customers, their team will be working on new projects at Google, and “[does] not plan to release new features for the Sparrow apps.” However, they are going to continue providing support and updates for their users.

 

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