While the intense battle in the search market still rages, Microsoft Bing and Google each is adopting new techniques to take more and more Market share.
let’s first see where each stand market share wise:
Compete: states that Bing gained 5% of US market share in a year, while Google lost 3.7% in a year
Bing Powered Search (which include Facebook search) represent 1/3rd of all search volume
comScore May 2012 U.S. Search Engine Rankings states:
Google Sites led the U.S. explicit core search market in May with 66.7 percent market share (up 0.2 percentage points), followed by Microsoft Sites with 15.4 percent and Yahoo! Sites with 13.4 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent. In May, 68.9 percent of searches carried organic search results from Google (up 0.2 percentage points versus April), while 25.6 percent of searches were powered by Bing.
So this being said let’s see the strategies these Companies are adopting to increase market share:
Bing and Yahoo hijacking Google image search ?
If you do a search for the above query, you will find many complaining of being redirected to bing or yahoo after clicking on an image in google image search, i know it happened to me more than once, luckily this time i caught it on tape – i mean on video (see below):
Google Aggressively targeting internet explorer users and Bing users,
When you visit Google with explorer, if your default search engine is set to Bing, a blue box will pop at the top of the page asking you if you wish to set google as your default search engine. Another box will appear to your right asking you to download google chrome for a faster search (sometimes also appear if you are using firefox). (see pictures below):